A packaging idea I found on the website above. Packaging and branding is something I am really interested in. What works well in these examples is the consistent shape and the way they stand up, also using half the fruit creates more interest as you commonly find the whole fruits are used. The bold minimalistic style of the fruits is something that would be easily recognisable by the target market which I am guessing is young children. On a whole they look perfect together as a series and the attention to detail with the matching straws to each colour scheme works. The only negative I could put forward is that they could have the fruit carrying on over the box, but then again that may detract from the clean, simple effect they have at the moment.